The Right Kind of Fiction Author Video

Why don’t more authors do video right? I was researching the kinds of things that authors do to get noticed, picking random books off my shelf and picked up one of Lawrence Block’s novels. So I followed him to facebook and found this video on his fan page. As a guy who does video production by day, I couldn’t help but pump my fist for Lawrence.

block2


Every author should have something like this.

What is so cool about this video? First, it’s just plain fun in a noir mystery sort of way. It has a production value that is above and beyond the $$ means of most writers. But throw that out the window. At this moment I just want to tell you that it does the one thing that very few authors even attempt, yet it should be a staple of their facebook/twitter/web page presence. Can you guess?

Lawrence has produced a bazillion books in different genres. He’s best known for crime fiction, though, so this video fits his author image. But that’s only part of what makes it work. You don’t have to have a big budget to do what takes this video to the next level. Authors immediately think video = book trailer. But you see, this is not a book trailer, it’s a profile piece. Time and again the eggheads who study such things, tell us that, as with movie stars, politicians, musicians and anyone else in the public eye, once a reader bonds with a creative culprit like an author, they want to know what makes that person tick. This video answers that for his followers. That’s the key.

Who are you? We want to know
Very few authors post profile pieces. Hell, even I don’t have one, exactly. Though in my video trailers for Live At Five and The Patterer I talked about how and why I chose to write those novels. And that gives you a glimpse into my snarky outlook on life.

If a novel is really good or if a fiction series becomes popular they will sell. Sometimes a lot. But writers should make at least a minimal effort to reach out and connect with their readers face to face (virtually), be that one reader, a dozen or a million. Let your voice be heard (and your face be shown). I swear, it will be more interesting than your typical book trailer.

I’d love to see more of my friends on facebook / Linked In / Twitter use short videos so I can see and hear them, and connect better whether they are a writer or not. If you’d like a couple of tips, simple ways to do that without making your video look like nothing more than a moving selfie, shoot me an email. Advice is free. Lar@larrybrill.com.

Drum roll, please. And now, another really great bad sentence. This from a fellow here in my hometown, Austin:
darkandstormy

5 thoughts on “The Right Kind of Fiction Author Video

  1. Corina

    Okay so maybe I am missing it but do you not have a “follow” button/option for your blog? I don’t see one and every blog should have one of those! But I’m old and more than half blind so maybe it’s hiding here some place?!

    Reply
    1. Larry Brill Post author

      No, you’re not missing anything. It’s one of those things I keep wanting to get around to, but I want to add a couple of other items as well, and I’ve been leaning on my web guy to do that for me too. I could say “stay tuned,” but that would be lame?

      Reply
  2. Larry

    Yep. I need a follow button, but I’m researching right now on whether it would be smart to shift from blog-based posts to doing an email Newsletter and cross pollenating with the blog. Of course, that still ducks the question–when does a sane person find the time to write the fiction?

    Reply
    1. Corina

      What a lot of blogger/authors do is blog signs offer a follow option but then they have a newsletter too. The newsletter recipients are not necessarily blog followers and newsletter content is not the same blog content. The blog and newsletter don’t publish at the same time or with the same frequency.

      Reply

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